Love this product! Holds up for a while, my curls were so tight and shiny and my hair smelled divine! My hair is prone to frizz and this had excellent hold 🥰
Can’t wait to see more product lines!!

I have always had a hard time finding products for my hair but this has been so great!! Makes my curls look perfect and they last really well!

I love how this gel holds my curls without the crunch! My 3C curls stay defined all day, and the hydration is amazing. Highly recommend for anyone with curly hair looking for definition and shine.

As a curly girl who’s been on the journey to embracing/loving my curls this product was a total game changer. This stuff made my jaw drop at how incredible my curls looked. 1000/10 would recommend this stuff!!!

THIS IS A WONDERFUL PRODUCT FOR MY HAIR. I AM WAITING FOR OTHER PRODUCTS TO BE SAMPLE, leave-in, shampoo, conditioner, and a mountain of other to keep my hair growin even seasonal care when the hair starts coming out to grow back when the weather change. Also, I love to recommend this product, no sticky feeling and so soft.

I’ve been using It's Giving’s Curl Defining Gel since May and my hair feels brand new. Not only is my hair more moisturized than before, but my curls are absolutely popping. From slicked back ponytail to wearing my curls out, the Curl Defining Gel always has my back. I’m about to finish my second jar and order my third. I’m super excited for future product as well!

The only reason I ever wear my natural hair is because of IT'S Giving !!!! My curls pop every single time effortlessly! Yes I can give you a 613 bust down middle part but them juicy coils will take your breath away!!!! I'm all in!

This feels awesome in my hair and so SOFT AND SMOOTH. I WILL DEFINITELY purchase another or two. Thank you for creating this, now I don’t have to search so hard for “kinky curly”, when Ihave this brand, as a matter of truth, this is better for my hair, sticky and gooey and hard and crunchy but most of all what it does is go with my natural wave curl pattern can’t wait for your other products like for; dry hair, moisture, leave-in mousse, shampoo, deep conditioner and so on. THANK YOU 4 A WONDERFUL UP TO DATE BRAND FOR MY COMBINATION HAIR..

I’ve been using the product as my daily styler for weeks now. I am so happy with how it defines my curls from top to bottom! I live in Florida where the humidity can make or break your hair day, and It’s Giving has been a game changer for keeping my hair looking good all day. I like to put it on fully wet hair and simply let it air dry to embrace my natural curls without heat. I’ll definitely be coming back for more!

This product really works my hair held so well in Texas heat! I am so happy with the results and it smells divine! Thank you for this!

As a licensed professional cosmetologist for 22 years, I could not wait to run and write a review about this product. I specialize in curly hair and I must say this is by far the best product I’ve come across in the market. Not only are you getting an organic product that actually strengthens and feeds the hair but you are also retaining the moisture in the curl! And omg and a little goes a long way! My clients love it and it’s legit my absolute go to for every curly hair client of all patterns and textures. It’s never flaked or crunched on us! Again it’s a REAL organic product too. Stop neglecting the health of your hair and JUST BUY IT!